Why is the Patient Experience important?

POINTS TO REMEMBER

1. You should pay attention to the brand gatekeeper / experience entry point.
2. As leaders, we spend a lot of time, money, effort and thinking towards the clinical, operational, quality, safety, and branding elements of facilities, however, finer elements including (experience entry points), which seem to be more psychological and is are left out, should also be defined, discussed, and actioned to ensure successful patient conversion and business growth.