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POINTS TO REMEMBER
To develop a successful medical travel program, it is important to understand who are your medical travel patients? What are their characteristics, needs and expectations? Why is this important? For marketing communications certainly, and most importantly, for optimizing the patient journey.
Below we will look at the different types of medical travellers, some general characteristics and payers.
Types of Medical Travellers
General Characteristics / Considerations
As far as how they will pay for treatment, typically it will be under one of the following modalities:
It is important to keep in mind that the type of payer may impact the nature of the patient journey and consequently your interactions with the patient.
For example, a self-pay patient seeking care abroad is likely making all decisions (possibly with the assistance of a facilitator agency) and evaluating different providers before making a decision.
In the case of a government or employer-sponsored patient, the chosen healthcare facility and many of the logistics will have already been taken care of for the patient.