Key decision-making factors

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<strong>Points to Remember</strong>


Patients seeking more affordable medical care. The U.S. market is a good example of this. Due to the high cost of medical services, most patients engaging in medical travel are looking for lower cost procedures.

Higher quality care

Patients seeking better medical care than is available in their home countries or regions. Some examples may include certain countries in Africa, China, Indonesia, and Myanmar.

Quicker access to care

In certain countries, patients may have to wait months or even years for certain procedures such as hip and knee replacements. This is common in first-world countries with socialized medicine such as Australia, Canada, UK, among others.


If certain medical procedures are not available in the patient’s home country, patients may be motivated to travel abroad. These may be highly specialized procedures that require special technology and expertise, or procedures and treatments not approved by local regulators such as some stem cell treatments, organ transplantation or certain fertility treatments.

<span style=»font-weight: 400;»>Other decision-making factors that may come into play include: </span>

“Rock-star” doctors

Doctors that are renown for their medical expertise and positive bedside manner are one of the biggest factors in patients choosing one provider over another.

Geographic proximity

Patients may be motivated to travel to countries that are nearby because of lower costs and/or familiarity.

Positive patient testimonials

Patients may be motivated to travel to countries that are nearby because of lower costs and/or familiarity.

Cultural/language affinity

Traveling to countries or regions with a similar cultural/language to the patient can be comforting and impact a patient’s choice of destination.

Timely & relevant responses

Receiving a quick response that answers the patient’s questions can help build confidence and trust in the healthcare provider.